Projects
Welcome to my projects page! Here, you’ll find a collection of my work showcasing creativity, strategy, and storytelling. Click any image to view the full project.
TidyTabs News Release
For my Strategic Writing class, I created TidyTabs, a fictional household management app designed to help roommates stay organized with chores and tasks. As part of the assignment, I wrote this press release in AP style to announce the app’s launch. It explains how TidyTabs works, highlights key features, and includes a quote from the founder to make it feel like a real announcement. The goal was to create a professional and engaging piece that could be used in a real PR setting.
Koehler Center Creative Brief
As an Account Planner with Roxo, I worked with The Koehler Center at TCU to enhance its brand identity and communication strategy. I conducted market, primary, and secondary research, developed a SWOT analysis, and crafted a Creative Brief to guide our campaign. My work focused on refining target audience personas, improving messaging, and streamlining digital communication to position the center as a trusted faculty resource. Through this project, I strengthened my skills in strategic research, brand positioning, and problem-solving while collaborating with a dynamic team to deliver real-world solutions.
Wallace Family Cattle News Release
In my Writing and Editing class this semester we were tasked with creating a news release announcing the expansion of the Wallace Family Cattle Company. My release highlights the company’s growth into new markets, diversification of its herd, and the changes being made to its executive team. Using AP Style and PR best practices that I have learned throughout my Strategic Communications coursework I crafted this engaging, newsworthy release. This project showcases my ability to craft compelling articles while conveying important corporate details in a clear manner that is suitable for the media.
Duke Greenhill Feature Article
This feature article from my Writing and Editing class dives into Duke Greenhill’s journey and impact on Fort Worth. It explores his shift from a big career in advertising to teaching and mentoring back home, as well as his passion for adoption advocacy and community-building. Writing this piece taught me how to capture someone’s story in a meaningful way, focusing on his commitment to connection and creativity.
Peter Millar Reimagined
For our Advertising class, my team and I created Peter Millar Reimagined, a campaign designed to promote Peter Millar's women’s line while making sure not to alienate the brand's predominantly male audience. We identified a market opportunity to highlight the women’s collection without shifting focus away from the strong male customer base, maintaining a balance that appealed to both demographics.
I was responsible for crafting social media deliverables that resonated with the target audience. So, I created Social Media Reimagined, to strategically connect Peter Millar’s unique offerings to both the prospective consumer and current consumer.
This project highlights my ability to identify market openings, develop targeted strategies, and execute cohesive, impactful creative pieces that resonate with diverse audiences.
Ad Competition Team Flyer
For this project, I designed a recruitment poster for the National Student Advertising Competition (NSAC), targeting TCU seniors. Inspired by Hypnotoad, a nostalgic mascot, I used the tagline “Let your ideas mesmerize” to highlight the creativity students can bring to the team. The design grabs attention with its playful tone and concise messaging, focusing on the benefits of joining NSAC to resonate with busy college students.
Social Media Opinion Piece
This opinion piece, written for my Writing and Editing class, examines social media's negative effects on mental health, especially for teens. Drawing from personal experiences and research, it highlights issues like unrealistic standards, FOMO, and addiction to scrolling. The article encourages readers to unplug and rediscover genuine connection and self-worth beyond the screen.
PRSSA & Advertising Association Brochure
​For my Design class, I designed a tri-fold brochure to showcase two of the professional organizations available to TCU Strategic Communication students: Ad Club and PRSSA. The content is tailored from official sources and refined to engage the student audience, with a balanced focus on each organization.
The design emphasizes clarity and visual appeal, using full-color imagery and carefully selected graphics that align with TCU’s brand standards. By applying design principles like contrast, repetition, alignment, and proximity, the brochure achieves a cohesive and professional look.
Liquid Death Research Report
Conducted research on Liquid Death's branding and sustainability messaging to identify communication gaps and consumer perceptions among Gen Z consumers. Findings revealed the brand's appeal through rebellious humor and eco-conscious values while highlighting challenges with broader audience resonance and premium pricing. Recommendations included partnerships with sober organizations, pop-ups at Gen Z hotspots, and collaborations with sober influencers to enhance engagement and brand loyalty.
Connecting the Coasts
​As a co-leader of Baird’s Intern Innovations Challenge, I spearheaded the "Connecting the Coasts" initiative to strengthen intern engagement across office locations. I played a key role in developing creative solutions, including "Mentor Match," an AI-driven mentorship program, Intern Rotations, and Virtual Coffee Breaks, which fostered collaboration and career growth. Additionally, I designed the project’s logo and graphics to visually represent our mission and enhance its impact. By addressing regional disconnects, the initiative united interns and provided valuable insights into diverse markets.
